AI & HR
The impact of AI in HR: from administrative automation to strategic decision-making with data
AI is increasingly present in HR, but its impact goes far beyond administrative automation. Its real value emerges when data challenges intuition, anticipates risks, and supports better people decisions in complex organizational contexts. AI does not automatically make HR strategic: what truly transforms the function is how it is used, the questions it enables, and the courage to change decisions when data reveals uncomfortable realities.
Felipe de Almeida Ferreira
February 4, 2026